“I just found a Norman door, it was really difficult to use” - sounds familiar? It is a popular quote from the book “Design of everyday things” by Don Norman.
So, I went into this building and needed to go to 14th floor. I came to the elevators (6 of them, 3 on each side) and wanted to call one. I couldn’t find normal controls like you see on normal elevators these days, instead I was introduced to something that looked like a phone keypad. It looked like this:

I was confused at first, I thought maybe this is something for employees of the company to enter their special code or something. Notice the “star” button? What the heck is that!?
On the display it said: “Please enter floor number”. I “typed” 1 and 4 and the message on the display changed to something: “Elevators to come A, B..” - and I don’t remember after that because the message quickly disappeared and returned to default state. I was confused but….
Eventually, one of the elevators arrived and I stepped inside. To my surprise inside the elevator there were no buttons or controls at all. I was presented with this:

Nevermind, I was on my way to 14th floor.
After the meeting I had to go down of course :) I pressed number 0 on the left keypad and again display showed some message very fast and disappeared, and in that very moment one elevator just arrived on the other side (right). I turned around and entered that elevator, door closed and …. nothing happened. I was trapped inside! Since there were no buttons to choose to which floor you want to go, I couldn’t do much. Eventually I found a small tiny button that looked like if pressed the door will open. It did, I was free again!
What really happened here is that this wasn’t my elevator for the ride as I “the genius” figured it out, because the message on the display told me which elevator I should take or expect to come, since I was using the keypad on the left side. Elevators were marked with letters from A to F, and coincidentally the moment I pressed 0 on the left side, elevator came on the right side. Since the message on display isn’t really readable (except you’re super duper mega uber fast reader) I couldn’t tell I was wrong until I was trapped.
And finally, I figured out how this “state of the art modern” elevator operates and found my way out of this building.
Imagine you work in this building. You must go to 14th floor and on your way back to ground floor, in the middle of your ride you decide to stop by on 8th floor to visit your colleague. Normally you’d quickly press number 8 and elevator would stop there and you can step outside. Unfortunately that ain’t gonna happen with this one :)
This elevator design probably won several prestige awards for the design of the century in whole universe or something like that.
Till next time when I return with more DOET stuff ;)
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Shoe Addicts Blog: How we made Shoe Addicts app? [INFOGRAPHIC] -
Have you ever wondered how work on a new shoes app looks like? The atmosphere is hot, everyone has lots of concepts, would like to launch the product as soon as possible and show it to the world! The only thing that separate you from a simple idea to the launch are - numbers!
Some of us have…
Shoe Addicts Blog: Seedcamp, here we come! -
Four team members. One app. Thirty-one questions. One event.
Today Shoe Addicts team received great news - we are one of the top 19 finalists of Seedcamp Zagreb, leading european startup incubator where selected startups from all over the world gets unique opportunity to present their…
Shoe Addicts Blog: Pride and prejudice about Shoe Addicts team -
Greetings to all shoe lovers! <3
Last few months Shoe Addicts team is working hard on the app and now finally is time to introduce ourselves! Since all information about our previous projects and jobs can be seen on LinkedIn, we opted for a slightly different approach :)
How looks a typical…
Shoe pick of the week :)
Thanks to all our beta testers! This app wouldn’t be the same without you <3
Reading about development methods and found this on Wikipedia.
There are eight principles underpinning DSDM Atern. These principles direct the team in the attitude they must take and the mindset they must adopt in order to deliver consistently. 1. Focus on the business need The main criteria for acceptance of a “deliverable” is delivering a system that addresses the current business needs. Delivering a perfect system which addresses all possible business needs is less important than focusing on critical functionalities. 2. Deliver on time 3. Collaborate User involvement is the main key in running an efficient and effective project, where both users and developers share a workplace (either physical or via tools), so that the decisions can be made collaboratively and quickly. 4.Never compromise quality 5. Build incrementally from firm foundations 6. Develop iteratively A focus on frequent delivery of products, with assumption that to deliver something “good enough” earlier is always better than to deliver everything “perfectly” in the end. By delivering product frequently from an early stage of the project, the product can be tested and reviewed where the test record and review document can be taken into account at the next iteration or phase. 7. Communicate continuously and clearly Communication and cooperation among all project stakeholders is required to be efficient and effective. 8. Demonstrate controlPrinciples
Shoe Addicts Blog: How we created our icon? -
After weeks of thinking, drawing, consultation and deliberation, our new icon for the application is finally over! It was created by our designer @markoprljic and the whole @Shoe_Addicts team is thrilled.
In the beginning we wanted to have an icon that will display shoes, but it…
Dear friends and colleagues, I wish you wonderful and peaceful Christmas holidays and a Happy New Year.
Your, Marko.